Onbase Consulting acts as an outsourced licensing, NIL, sponsorship, and retail growth team for brands scaling within collegiate and professional sports. We manage the day-to-day operational workload, strategic positioning, approvals, compliance, partnerships, and growth initiatives required to build and maintain successful licensed programs.
Every service is staffed by operators who have done the work inside licensed brands — not generalist consultants learning the category for the first time.
Complete management of the licensing process across collegiate and professional properties.
Management of product approval workflows to ensure compliance and speed to market.
Operational support to maintain strong standing with licensors and partners.
End-to-end support for Name, Image & Likeness opportunities and athlete collaborations.
Support for athletic department sponsorships and multimedia rights partnerships.
Strategic support for expanding distribution and retail presence.
Wholesale sales services operate on a commission-only basis with no additional monthly fees.
Internal hires take months and cost six figures. Generalist agencies don't have the relationships. We're built different.
Across collegiate and professional licensing — the people who approve your applications already know us.
Licensing, NIL, sponsorships, and retail — connected under one operational team instead of four agencies.
Not just strategy decks. We run the day-to-day work — applications, submissions, reports, outreach.
We've scaled licensed brands nationally and know what it takes to grow from a handful of properties to hundreds.
Book a free 30 min strategy call. We'll walk through your current program, the gaps, and what we'd run first.
